With the beginning of festival season, various automobile companies are introducing their products in the market to attract more and more customers.
Hero Honda, India’s top bike maker, has launched a fuel-injection version of its new Karizma ZMR bike in the market. The bike is priced at Rs 91,000.
During a press release, Hero Honda marketing head, Mr. Anil Dua said, “We have been making attempts to increase our share in the premium segment of the bike market, which is bikes above 150cc. Numbers for us have been rising here and we have seen sales volume of our premium bikes treble over the last three years.”
Mr. Dua also promised to launch more models in the upper-end of the market. Powered with the digital injection system, the new Karizma ZMR has 225cc fuel-injection engine.
The bike is basically designed for the youngsters in the age group of 18-24. The bike will go on sale by the end of September throughout the country.
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